Social media has evolved into the most prominent and vital virtual arena, where the platform is not only utilized for social networking but is also an excellent tool to advertise your business and products digitally.
Cade Parker, owner of a successful social media advertising agency “Social Powers Advertising,” shares that the strength of social media is admirable since it allows you to reach a large number of people within seconds of placing an ad, lowering your costs and ensuring that your adverts get your target audience through these social media commercials.
Cade emphasizes that with such a large number of internet users, marketers must not pass up the opportunity to market on these digital forums, where they may reach the most significant number of potential consumers compared to print or broadcast media marketing.
At “Social Powers Advertising,” Cade, who has worked in the influencer marketing industry since 2013, aims to remove the burden of building other people’s or their businesses’ social media profiles across a variety of platforms and locations. It’s not simple to become a successful online company or social media influencer, and it’s no secret that social media is significantly different in 2020 than it was a few years ago, Cade explains. What’s crucial to remember is that while growth may be more difficult these days, it is still more than achievable. You don’t need hundreds of thousands of followers to thrive as an Instagram influencer in 2020 since companies are becoming more aware of the impact of micro-influencers.
Cade emphasizes that your business or brand would be easily disregarded without a robust and active presence by its demographic’s short attention span. He employs search engine optimization to drive organic traffic to his clients’ content, which ends on Instagram’s explore page or YouTube’s suggested section. Apps like Instagram and Youtube will promote posts with a more significant percentage of interaction over those with low account activity if the client’s engagement activity increases.
Cade offers services to content producers, company owners, and models, encouraging them to concentrate on generating content on their sites rather than worrying about how many likes or views their posts receive. He seeks to remove the worry of growing on all major social media platforms, returning his customers to the reason they started in the first place: generating content they want to produce.
Cade has always been passionate about whatever he is investing his time into, becoming a perfectionist over the years. His second business is a YouTube channel where he reviews consumer electronic goods. With the advertising business booming with a clientele of 150-200 clients monthly, Cade is focusing on promoting his channel more and winning more subscribers, with a goal of 100,000 followers.