Social media influence is a popular form of entertainment around the world. Many people have become influencers to showcase their talent and earn fame through content creation on Instagram, Twitter, YouTube, or Facebook. John Jackson, DipWSET is a popular influencer on Instagram (@AttorneySomm) and content creator on YouTube (Attorney Somm). He posts content related to wine tasting, wine pairing, wine collecting, and other types of wine education.
In addition to being a practing attorney, John Jackson has achieved the prestigious level 4 certification (DipWSET) from the Wine & Spirit Education Trust (WSET). In addition to these formal wine studies, John has learned a great deal about wine through his experience as a wine collector as well as through personal visits to hundreds of wineries in more than 40 wine-producing regions around the world.
John started his social media presence on Instagram several years ago as a creative outlet, but it grew so quickly that he soon expanded to YouTube and Twitter and now focuses on wine education. John’s Instagram page now has more than 17k followers who love his engaging and unique content.
John also makes videos on wine tasting on YouTube with different people in the wine businesses, including many well-known celebrities. For example, he regularly collaborates with Dr. Tiffany Moon, who was on season 5 of Bravo’s Real Housewives of Dallas, to create entertaining YouTube videos.
As a famous influencer, here are 3 tips by John Jackson regarding social media influencing:
Focus on your Niche
Social Media influencing is a vast industry with different niches that you can make content on. Many people make the mistake of not picking the right niche, which hinders their authenticity as an influencer.
John advises people to pick one niche and focus on making content in that niche.
- Do Your Research
Constant research and self-improvement is the key to a successful career in social media influencing. Research means to analyze others’ content to see how you can improve yours with time.
John always does thorough research before posting any content on his social media, which is why he is authentic in the wine tasting community for his blog reviews.
- Use Hashtags
Hashtags are the gateway to gaining followers and viewers on your content. Every social media platform engages its users by bringing content based on the hashtags they follow.
It is important to use hashtags tailored to your content as well as general hashtags that the algorithm can pick to promote your content to the relevant users.
- Be Consistent
John advises people to be consistent with posting content on their social media. If you discontinue or give less effort to your blog posts, you are most likely to lose followers.
Social media can be a bit of a grind, but it is important to stay motivated and be consistent. Based on John’s experience as a social media strategist, influencers need to post regular content and keep self-developing to remain influential in their niche.