With his relentless efforts and hard work, Jaafar Choufani, a respected attorney and sports agent, has made his mark by providing the best sports management services and helping different clients maximize their earnings. Choufani represents NBA players as their agent, and with his efficient working skills, he figures out the best deals for his clients. As an attorney, he practices transactional and business law; however, currently, he is serving as a Senior Vice President of Player Representation of Life Sports Agency (LSA).
Born in Switzerland and spending the initial years of his life in Morocco, Choufani moved to the United States with his family. His father belonged to the restaurant industry, and they moved to the U.S. so that he could own and operate all the operations at the Moroccan pavilion in Epcot Center at the Walt Disney World Resort. Following in his father’s footsteps, Choufani worked in the management and accounting department of his father’s restaurant company after completing college. His father had a chain of restaurants in Orlando, Las Vegas, Dallas, Atlanta, and many other places with multi-concept operations.
Pursuing his interests and following his dreams, Choufani went to law school in Boston, specializing in intellectual property and corporate law. He started working on transactions for athlete and entertainer clients. His experience in the restaurant and entertainment industry helped him reach athlete clients, and from here, his career as a sports agent began. Today, as a Senior Vice President of Player Representation for LSA, he manages all the operational activity of its Orlando Office and has been providing exceptional services.
Being a witness to how people exploit their clients and do not provide them with good services, Choufani has always aimed to bring the best for his clients with a high level of service, making him stand out. His efforts have proven helpful for many NBA players in maximizing their earnings. However, he strongly believes in skill development and guides his clients to keep working hard and focus on basketball first. He thinks everything else will come from there once you are good on the court.
Concurrently, he also practices business law at one of the country’s premier intellectual property law firms. With his considerable intellect and negotiation skills, Choufani has successfully negotiated global brand licensing agreements for internationally recognized professional athletes, entertainers, and Fortune 500 companies. Despite his great success, he continues to work hard in diverse areas of law.
Here is Choufani’s Instagram link to learn more about his outstanding work.